Artist Representative
Natashia Betancourt facilitated a dynamic collaboration between artist Tierra Armstrong, Jordan (Nike), and Miami-based sneaker retailer UNKNWN for the release of the Air Jordan 1 'Rebellionaire.' In celebration of the sneaker launch and women in sports, Tierra Armstrong was commissioned to create a mural on the storefront, reflecting the rebellious spirit of the shoe and honoring female athletes.
Natashia played a pivotal role in managing the project, translating the client’s creative vision into the mural design while facilitating feedback between all parties throughout several design iterations. She ensured the client provided and covered the necessary materials and oversaw the seamless execution of the project. In addition to managing the logistics, Natashia coordinated the artist’s feature in the Nike sneaker app, helping to elevate the collaboration’s visibility. She also negotiated the fees, budget, and usage rights to ensure a successful and smooth partnership between the artist and the brand.
Artist Representation