Artist Representation
Natashia Betancourt represented artist Desi Swoopes in a collaboration with Universal Music, where Swoopes was commissioned to create the album artwork for Coi Leray's debut album. Acting as the liaison between the artist and Coi Leray’s management team, Natashia played a pivotal role in facilitating the creative partnership. Throughout the project, she managed every aspect of the collaboration, ensuring that both the artist's vision and the client’s needs were aligned.
The project involved overseeing multiple design iterations as the album’s concept and scope of work evolved, while balancing creative input from both sides. Natashia ensured that the process moved smoothly by coordinating feedback, refining the direction, and keeping all parties aligned toward finalizing the artwork. She also spearheaded negotiations, securing fair contracts, fees, and usage rights, ultimately protecting the interests of both the artist and the client.
This collaboration not only resulted in the striking visual identity for Coi Leray’s first album but also solidified a successful creative partnership between Universal Music and Desi Swoopes, showcasing Natashia’s ability to bridge the gap between artists and major brands.