Artist Representation
In 2018, Natashia Betancourt represented photographer Jean-Andre Antoine for a Tiffany & Co. digital activation during Fashion Week in Paris and Milan. The project centered on capturing street style content through the unique medium of Polaroid film, offering a blend of high fashion with a nostalgic, timeless aesthetic. This activation provided a fresh perspective on contemporary fashion culture while staying true to Tiffany & Co.'s iconic brand identity.
Natashia not only facilitated the creative collaboration but also played a critical role in negotiating the budget and usage rights for the photographer. She worked closely with Tiffany & Co.’s team to ensure that Jean-Andre’s artistic vision was preserved while securing fair compensation and clear terms for the use of his work across digital platforms. Her meticulous attention to detail ensured that the project ran smoothly from initial concept to final execution, highlighting both the brand’s elegance and the raw energy of Fashion Week in Paris and Milan.