Natashia Betancourt represented photographer and artist Jean-Andre Antoine for a feature in Starbucks' 'Made Ready' campaign in partnership with NowThis Media. The campaign, designed to drive awareness for Starbucks’ ready-to-drink (RTD) coffee lineup, highlighted Jean-Andre Antoine’s creative process through an in-depth video interview. Set in his home, studio, and the iconic Prince Street in New York, the video showcased his art and personal narrative. Natashia coordinated the production with the project producer, ensuring a seamless collaboration between Jean-Andre, Starbucks, and NowThis Media. The feature was part of a multi-channel campaign shared across various platforms, contributing to Starbucks’ broader initiative to connect coffee lovers with the brand’s RTD products.