Producer & Curator
“How Does New York City Do Outdoors?”
I partnered with REI to facilitate an artist-brand collaboration for an internal company-wide activation attended by the CEO and executive team. I developed and produced the concept 'How Does New York City Do Outdoors?’, a creative exploration of outdoor culture in NYC’s urban environment. Curating a private exhibition at the Wythe Hotel, I showcased photographs by Jean-Andre Antoine of New Yorkers engaging in outdoor activities, from climbing subway stairs to rooftop yoga. The photos were captured on rare film and revealed to executive staff at an intimate reception.
Additionally, I produced a street photo walk with REI’s CEO and select team members to document the unique ways New Yorkers interact with their environment. This activation helped REI's leadership, particularly those from more traditionally nature-focused areas, connect with how the brand resonates in an urban landscape.