Natashia Betancourt represented artist Desi Swoopes for a high-profile collaboration with Anta, celebrating Kyrie Irving’s new logo and sneaker release. As part of a nationwide marketing campaign, Natashia connected the agency with Desi, who created three murals in New York City depicting aspects of Kyrie Irving's life and career. Natashia served as both the artist representative and the producer for the NYC component, securing the walls for the murals, coordinating logistics, overseeing the execution of the murals and ensuring seamless coordination in line with the broader national campaign. This project was a key part of unveiling Kyrie’s 'Enlightened Warrior' logo, which reflects his creativity, speed, and competitive nature.