Creative Consultant
Natashia Betancourt served as a creative consultant for My Eye Got Lazy, an independent, self-published zine that spotlights street photographers working beyond the influence of social media algorithms. In this role, she provided strategic guidance on the zine's creative direction, ensuring that its content stayed true to its mission of celebrating authentic street photography. Natashia’s involvement helped shape the visual narrative, emphasizing the importance of artistic expression for street photographers, free from the constraints of mainstream digital platforms.
Additionally, Natashia helped My Eye Got Lazy plan its evolution as a brand and agency, advising on branding strategies, positioning in the market, and future growth opportunities. Her expertise contributed to shaping the visual narrative while laying the foundation for the zine to expand its presence in the art and photography world.