Natashia Betancourt represented photographer Jean-Andre Antoine in an exclusive collaboration with Cartier for the 'Rooftop Soiree,' a private event at Cartier's flagship store to launch a new product. Natashia was responsible for developing the project proposal, managing the budget, and negotiating fees and usage rights. She coordinated the live photo activation, overseeing on-site scanning and ensuring every detail of the project aligned with Cartier's marketing vision. In addition to these responsibilities, Natashia managed the event's team and staff, ensuring flawless execution and a seamless experience for all involved.